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KIPLING – MARMALADE AGENCY LONDON – GIANT MIRROR KALEIDOSCOPE

KIPLING – MARMALADE AGENCY LONDON – GIANT MIRROR KALEIDOSCOPE

Details :

A giant kaleidoscope arises in London, transforming the Sutton Walk tunnel into a psychedelic tropical jungle. Initiated by Kipling and orchestrated by the Marmalade London Ltd agency, this ephemeral installation uses Like Mirror mirror panels to create a magical change of scenery.

As part of the “Spark your City” campaign, the tunnel is transformed for one day. Mirror panels, meticulously arranged to create an endless visual effect, immerse passers-by in a lush forest.

In the morning, the surprise is total. Pedestrians discover a bewitching universe of vegetation and wild animals. Magic cards distributed by Helen Skelton, TV presenter, add a touch of reverie to the experience.

The success is undeniable, captivating young and old thanks to this non-intrusive and inventive operation. The Like Mirror mobile mirror turns out to be an invitation to travel, transforming any space into a place of change of scenery and wonder. Let yourself be seduced by the magic of the giant kaleidoscope and discover new perspectives with the Like Mirror mirror panels.

Reference : Marmalade London Ltd Agency - Kipling: Spark your City
Location : Sutton Walk - London
Date : June 2015
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Évènementiel

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Architecture

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